Eclectic. Exciting. Stimulating Intercultural Dialogue.

Demand for contemporary African Art is very high. The breadth and brilliance of African artwork; paintings, sculptures, prints, and photography in different genres emerging from the continent, has been capturing the attention and imagination of both new and discerning art collectors around the world, more than ever before. African art has cemented its place as one of the most eclectic and exciting areas of the global art market today, with artwork now regularly exceeding sale estimates at auction. 

 

The African art market is also stimulating intercultural dialogue and discussion, facilitating cultural exchange and engagement with diverse audiences. Today's multicultural society mandates organisations to seek more authentic engagement with diverse cultures. African art represents a brilliant opportunity for organisations who wish to be ahead of the curve. 

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Shifting Perceptions. Challenging Clichés.

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Experts say African art is much undervalued. and indeed, until the end of the 20th century, African art was almost entirely overlooked by the Western art canon. Today, artwork from African artists is still largely under-appreciated and overlooked on the international modern and contemporary art scene. Many argue that the dialogue on the African art market, is often intermingled with convoluted ideas about Africa, negatively impacting the perceived value of the art and thereby creating a disparity in the appreciation of it, in comparison to art from the rest of the world.

 

Still, interest in contemporary African art has never been higher, and The African Art Series was birthed by a passion to contribute to shifting perceptions of Africa. The primary objective of this initiative, is to inspire positive perceptions of Africa through expertly curated showcases; challenge clichès, preconceptions and misconceptions, and thereby promote more positive dialogue about the continent. The goal is to facilitate more conversation on African art as an exciting landscape for investment with both new-generation collectors and seasoned art connoisseurs alike.